METHODOLOGY

1. User research

Analytics (Google, Userlytics), interviews, surveys, CRM, socials, feedback, reviews, find pain points and customer wants/needs.

2. Competitor analysis

Identify competitors, evaluate their product/strategy, compare, discover successes and failures.

4. User profiles

Define user profiles based on Discovery phase and based on clients data and brief.

5. User flows/empathy map

Define customer flows and intended experiences. The What, Why and How? The heart  of understanding the requirements/ problem you’re solving,  as a User Centred Approach.

6. Technical assessment

Define what technical challenges may block ideas. What is the ideal solution versus what is the MVP.

7. Brand comprehension

Evaluate and understand the brands purpose and visual identity.

8. Map app/site structure

Decipher the structure of content, categorise content, card sorting, information architecture.

9. Scamp/wireframe

Begin scamping/wire-framing out user flows, incorporating information architecture into the flows. Are they fulfilling the customer needs? 

10. Design system/component library

Building out a Design System is vital for identity, consistency, accessibility, and speed. Working out atoms, molecules, organisms, templates and pages, is a necessity for working in a pressured agile environment. It also outlines, typography, spacing, iconography,   brand colour palette etc

11. Design screens/interface

Using the established flows/wireframes and the design system; design the screens in accordance with the  platform/ operating system.

12. Product analysis

What are the products successes, where can improvements be made, what do the analytics tell you, have A/B tests shown differing results?

13. Reiteration

Design is always evolving and nothing is ever perfect. With constant advances in tech, there’s always room for improvement and this is the opportunity to reiterate the process and see where valued improvements can be made.