Why CHOOSE me?
Design • UX/UI • Prototyping • Animation • Branding • Editing • Illustration • Ideation • Strategy • Marketing • Advertising • Web Development • Encoding • Leadership
Expert in - Figma, After Effects, Lottie, Blender, Cinema 4D, Photoshop, Illustrator, InDesign, Premier, Animate, Miro, Hubspot, Sketch, Zeplin, InVision, Visual Studio Code, Wordpress
As well as deductive reasoning, what you also get from me beyond static imagery, is animations, prototyping and web development. I turn it up to 11.
I have a wonderful partner and four amazing children, though half are technically adults now! I enjoy going to the theatre, doing HIIT workouts (though "enjoy" might be a stretch 😂), socialising with friends, and traveling. I’m fortunate enough to split my time between properties in Essex and Kent, allowing me to maintain a great work-life balance, and I find hybrid or remote work to be just as productive as being in the office. Although I'm open to any working environment. And on top of all that, I know the dance moves to Cameo's 80's RnB classic, Candy! What more skills do you need in life?! 😂😂
07971 557 939
Gratuitous Boast...
Discover
Discover
Discover
1. User research
Analytics (Google, Userlytics), interviews, surveys, CRM, socials, feedback, reviews, find pain points and customer wants/needs.
2. Competitor analysis
Identify competitors, evaluate their product/strategy, compare, discover successes and failures.
Define
Discover
Discover
4. User profiles
Define user profiles based on Discovery phase and based on clients data and brief.
5. User flows/empathy map
Define customer flows and intended experiences. The What, Why and How? The heart of understanding the requirements/ problem you’re solving, as a User Centred Approach.
6. Technical assessment
Define what technical challenges may block ideas. What is the ideal solution versus what is the MVP.
Deduce
Discover
Deduce
7. Brand comprehension
Evaluate and understand the brands purpose and visual identity.
8. Map app/site structure
Decipher the structure of content, categorise content, card sorting, information architecture.
9. Scamp/wireframe
Begin scamping/wire-framing out user flows, incorporating information architecture into the flows. Are they fulfilling the customer needs?
Design
Discern
Deduce
10. Design system/component library
Building out a Design System is vital for identity, consistency, accessibility, and speed. Working out atoms, molecules, organisms, templates and pages, is a necessity for working in a pressured agile environment. It also outlines, typography, spacing, iconography, brand colour palette etc
11. Design screens/interface
Using the established flows/wireframes and the design system; design the screens in accordance with the platform/ operating system.
Discern
Discern
Discern
12. Product analysis
What are the products successes, where can improvements be made, what do the analytics tell you, have A/B tests shown differing results?
13. Reiteration
Design is always evolving and nothing is ever perfect. With constant advances in tech, there’s always room for improvement and this is the opportunity to reiterate the process and see where valued improvements can be made.